info@weblink4u.co.uk
26 September 2017
01443 791905

WebLink4u - the web design link for you

If you intend to trade online and actually sell goods, products or services directly from your website, you will require an eCommerce enabled site, complete with an online product display catalogue, shopping cart, and secure online ordering facilities.

Ecommerce Web Design...

ECommerce is the name used to embrace all the business activities involved in the act of selling or trading goods and services directly online. It covers everything from online shopping catologues and other advertising aids, to directly selling goods, products or services to customers through a variety of other online methods.

Whether you run an exclusive business-to-business operation or sell goods or services directly to the public, you will gain maximum benefit from your website by using a dedicated eCommerce Shopping Cart, enabling your retail or B2B customers to order your products directly online.

Retail customers normally pay by credit card at the time the order is placed, whilst B2B customers normally order "on account" and then pay at a later date under agreed trading terms.

Ecommerce Shopping Cart

Would normally be used for online retail shopping sites and B2B trade sites, enabling customers to directly order and pay for goods online, or order them on account.
Product Display Catalogue

Would normally be used to display large, expensive products like cars and houses which are not normally available to purchase online due to legal and other factors.



Static or Dynamic Product Display?

A product display is called static when the information is permanently embedded into a web page, rarely changes, and usually requires your web designer to update it. A product display is called dynamic when the information is fed on demand from an online database, which enables you, the owner, to make changes and add new products at any time 24/7.

The decision to display your products statically or dynamically depends on 3 factors:
  • The total number of products being displayed on the website
  • The frequency with which products, specifications or prices change
  • Your website budget
If you have less than 50 products which rarely change, it is probably more cost effective to have a static shopping cart, as this usually has a lower start-up cost than a dynamic site, and you can then pay your web designer to make changes whenever they are required. For more than 50 products however, the cost of creating a static display is likely to start outweighing the advantages, and a dynamic shopping cart is likely to prove more practical and cost effective.

Dynamic shopping carts are extremely powerful and usually provide much more functionality and top-end features like "wish lists", best sellers, recommendations, linked products & login accounts. Add to this the ability to add, update & change products at any time 24-7, this enables you to ensure your website is always up-to-date displaying the latest products and prices, and providing your customers with the best possible service.