Domain Names: Brand - Image - Identity...
Your individual business identity on the internet is best achieved by having your own Domain Name, which is usually something like Your-Business-Name.co.uk or Your-Business-Name.com. Alternatively, if you are fortunate enough to have a product or trading name which is well known, that would be an excellent choice and is a recommended option.
Owning your own domain name is a very positive statement. It is the start of the branding process. The creation of your online business image. It shows you mean business and indicates you are serious about trading on the internet.
It also creates an immediate identity, particularly if it is relatively short, catchy and easy to remember.
What Domain Name Extension (TLD) Should You Get?Before deciding what domain extension (TLD) you should get for your website, it is best to check which ones are actually available for the domain name you wish to trade under, eg, your-business-name, your-product-name, etc. Chances are that most of the "good" names have already been taken and are not available to register.
|TLD (Domain Extension)||Recommended for|
|.com, .biz, .co||Business trading world wide|
|.org, .net||Worldwide information & non-trading sites|
|.eu||Europe-wide business trading|
|.co.uk, .uk||National or local UK-trading only|